书目信息 |
| 书名： | When MBAs rule the newsroom | |
| 作者： | Doug Underwood | |
| 分册号： | ||
| 分册名： | 出版地： | New York : |
|
| 出版社： | Columbia University Press | |
| 出版时间： | c1993. | |
| 页数： | xix, 259 p. : | |
| 开本： | 24 cm. | |
| 丛书名： | ||
| 中图分类号： | ||
| 科图分类号： | ||
| 其他分类号： | G215 | |
| 主题词： | ||
| 电子资源： | ||
| 000 | 01054nam 2200313 a 4500 | |
| 001 | E0740450613 | |
| 003 | DLC | |
| 005 | 20070517111642.14 | |
| 008 | uu | |
| 008 | 001 0 eng | |
| 010 | @a92040020 | |
| 020 | @a0231080484 (acid-free paper). | |
| 040 | @aDLC @cDLC @dDLC | |
| 049 | @aN5LA | |
| 050 | 00 | @aPN4734 @b.U63 1993 |
| 082 | 00 | @a070.4/068/8 @220 |
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| 090 | @aG215 | |
| 096 | @aG215 @v3 | |
| 099 | @dG215@ex53 | |
| 100 | 1 | @aUnderwood, Doug. |
| 245 | 10 | @aWhen MBAs rule the newsroom :@bhow the marketers and managers are reshaping today's media / @cDoug Underwood |
| 260 | @aNew York :@bColumbia University Press,@cc1993. | |
| 300 | @axix, 259 p. :@bill. ;@c24 cm. | |
| 504 | @aIncludes bibliographical references (p. [237]-241) and index. | |
| 650 | 0 | @aNewspapers @xManagement. |
| 650 | 0 | @aNewspaper publishing. @b00 @c20020930 @lNLC09 @h2251 @lNLC09 @h0001 @lNLC09 @h1953 |
| 650 | 0 | @aNewspapers @xMarketing. |
| 852 | 9 | @bWWJC @cJ09 @k2-94 @hG215 @iU56 |
| When MBAs rule the newsroom : : how the marketers and managers are reshaping today's media / / Doug Underwood.-New York : : Columbia University Press, , c1993. |
| xix, 259 p. : : ill. ; ; 24 cm. |
| Includes bibliographical references (p. [237]-241) and index. |
| ISBN 0231080484 (acid-free paper). |
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正题名：When MBAs rule the newsroom
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